Self-Discovery and the Pursuit of Truth in Sophocles Oedipus

Self-Discovery and the Pursuit of Truth in Sophocles Oedipus It is said that the truth will set you free, but in the case of Sophocles’ Oedipus, the truth drives a man to imprison himself in a world of darkness by gouging out his eyes. As he scours the city for truth, Oedipus’ ruin is ironically mentioned and foreshadowed in the narrative. With these and other devices Sophocles illuminates the king’s tragic realization and creates a firm emotional bond with the audience. Oedipus’ quest is revealed to him early on in the play, though it undergoes a number of transformations before he is actually examining his own life and heritage. He begins with the reasonable search for the motive behind the wave of death†¦show more content†¦It is quickly determined between the two men that the defilement to which the prophecy refers is the murderer of Laius. Oedipus sees it as his duty to rid the city of the villain, who the audience knows to be the king himself. Seeking out the man who slew Laius leads Oedipus to question his own innocence, and leads into the final metamorphosis of Oedipus’ quest. Prompted by a messenger heralding the death of Polybus, he is beginning to dig into his past, going deeper than the possibility of his murdering Laius. He has become obsessed with his hunt for truth to the point where he is a worry to those around him: He will listen to any voice that speaks disaster†¦ (III.7). He finally draws parallels between Laius and himself, realizing the horrible truth of his very existence; he has murdered his father and married his mother. This prompts him to gouge out his eyes, ending his search. These three stages, with respect to literary devices, can be traced accurately and effectively throughout the play. Sometimes highlighting Oedipus’ character, other times hinting at his fate, the author creates an intricate web of ironies and images to captivate his audience. Eac h layer compounds the suffering of Oedipus when the truth is revealed. While presenting the plea of all Thebans in the prologue, the priest says, †¦We rose but later fell†¦ (52). He, of course, is referring to the city, but theShow MoreRelatedOedipus, an Ironic Tragic Hero1034 Words   |  5 PagesOedipus, an Ironic Tragic Hero Much of the tragedy of the play comes from the irony involved in fate Oedipus’s life. Being a tragic hero Oedipus is on a quest for truth, during his quest he realizes that if he continues on his quest for truth he will cause himself great harm yet he continues his pursuit for truth. The audience is seized by the ironic nature of this play, and the tragic nature of Oedipus’s life. 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Operations Management Assignment - 2347 Words

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Marketing and Red Bull free essay sample

Who are Red Bull? s greatest strengths and risks as more companies (like Coca-Cola, Pepsi and Monster) enter the energy drink category and gain market share? Strengths There are six marketing lesions from Red bull which gives them competitive advantage 1. Embrace a sense of purpose 2. Beyond Big Society: do more than grow your bottom line 3. Move beyond ROI: pitch for emotional impact 4. Embrace ‘extreme marketing’ 5. Behaviour trumps brand values 6. Place commitment above all things Also Red Bull follows ADIA model: A= Attention: To acquire our attention, Red Bull launches a series of promotional strategies; their marketing is mainly based on the â€Å"3 pillars of Red Bull; Sampling, Advertising, Sponsoring†. This means that next to normal advertisements, they drive around in Red Bull –modified cars handing out cans of red bull and sponsor big extreme sports events and competitions. In this way Red Bull is not just promoting their energy drink but is also selling a lifestyle, seemingly people are willing to be a part of this Red Bull extreme sports lifestyle. We will write a custom essay sample on Marketing and Red Bull or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page I= Interest: To maintain consumer interest in the product Red Bull host or sponsers many customer friendly events D= Desire Red Bull’s smart use of social media and branded content Red Bull is playing a smart game. Branded content is a huge area in social media at the moment but most brands get it so wrong by focusing on peppering their logo and branding on everything but Red Bull understand the subtle nature of this medium. The key to branded content is creating something that people want to watch and share but at the same time that fits in with the core values of your brand. A= Action As for actually implementing on market share Red Bull is the most popular energy drink in the world, with over 3 billion cans sold every year. In 2010, more than 4. 204 billion cans were sold in over 161 countries. 7,758 employees generated 3. 78 billion euros in turnover! Risks * Strong brands in other industry segments with strong marketing strategies * Expensive promotion costs (Kotler amp; Keller, 2012) * How they could attract new markets (take advantage that their consumers are getting old) 2. Should Red Bull do more traditional advertising? Why or why not? No, because Res Bull? IMC (Integrated Marketing Communications) strategy is effective and accurate. Red Bull does not do direct advertising, they promote sports and extreme events in order to attract their main target (young people from 16 to 29 years old). According to (Kotler amp; Keller, 2012) theory, Red Bull is using an emotional appeal message due to it is trying to create emotions to motivate a purchase. Non-personal communication channels (Kotler amp; Keller, 2012): This means that Red Bull does not use personal contact or feedback; conversely, they create atmospheres (sports events) and events (Bull Stratos) to stimulate buyers. . Discuss the effectiveness of Red Bull? s sponsorships, for example, Bull Stratos. Is this a good use of Red Bull? s marketing budget? Where should the company draw the line? Red Bull? s sponsorships have created good public opinion and goodwill. In addition, these kinds of events are directed to Red Bull? s market target: young people. Red Bull? s promotion mix is accurate due to the combination between promotion tools.